Rapala Ad Final

I really liked this project. I just really liked how this design turned out. I feel like this ad was maybe a little easier for me because we had more guidance or guidelines. We were given the body copy and also given options for picture usage. He said we should include pictures of maybe the product itself, a picture of person holding fish, or illustration of someone fishing.

I liked the idea of really incorporating the headline and images together to create a design.

The only problem I still have with the design is I'm torn between the first and second rendering of the header logo. I still kind of like the fish on top and bottom?

I feel like this was a big improvement from the first magazine spread that I designed. YAY!